Privacy Policy

Effective Date: January 1, 2025

Welcome to PostureEnergy ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.postureenergy.com and use our fitness, posture, and confidence guidance services.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for our services or create an account
• Subscribe to our newsletter
• Fill out contact forms or inquire about our services
• Participate in surveys or polls
• Engage with our blog or comment sections
• Communicate with us via email or phone

This information may include:

• Name and contact information (email address, phone number, mailing address)
• Demographic information (age, gender)
• Fitness goals and health information you choose to share
• Payment information (processed securely through third-party payment processors)
• Communication preferences

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Date and time of visits
• Device information and identifiers

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience and collect information about website usage. Our cookies include:

• Essential Cookies: Required for website functionality and cannot be disabled
• Analytics Cookies: Help us understand how visitors interact with our website (Google Analytics)
• Marketing Cookies: Used to track visitors across websites for advertising purposes (Facebook Pixel)

You can manage your cookie preferences through our cookie banner or your browser settings.

2. How We Use Your Information

We use the collected information for various purposes, including:

• Service Delivery: Providing fitness guidance, posture correction, and confidence coaching services
• Communication: Responding to inquiries, sending newsletters, and providing customer support
• Personalization: Customizing your experience and delivering relevant content
• Improvement: Analyzing website usage to improve our services and user experience
• Marketing: Sending promotional materials about our services (with your consent)
• Legal Compliance: Fulfilling legal obligations and protecting our rights
• Security: Detecting and preventing fraud, abuse, and security incidents
• Analytics: Understanding trends and measuring the effectiveness of our content

3. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We share information with trusted third-party service providers who assist us in operating our website and delivering services, including:

• Web hosting providers
• Email marketing platforms
• Analytics services (Google Analytics)
• Payment processors
• Customer relationship management (CRM) systems

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Legal Requirements

We may disclose your information when required by law, legal process, litigation, or governmental authorities, or to protect our rights, property, or safety.

3.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

3.4 With Your Consent

We may share your information for any other purpose with your explicit consent.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using SSL/TLS protocols
• Secure server infrastructure
• Regular security audits and updates
• Access controls and authentication procedures
• Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your information in a portable format
• Objection: Object to processing of your information for certain purposes
• Restriction: Request restriction of processing your information
• Withdrawal of Consent: Withdraw consent for processing where we rely on consent
• Opt-Out: Unsubscribe from marketing communications at any time

To exercise these rights, please contact us using the information provided below.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

7. Third-Party Links

Our website may contain links to third-party websites, including social media platforms. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information promptly.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

10. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

11. European Privacy Rights

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including those outlined in Section 5 above. Our legal basis for processing your information includes:

• Consent you have provided
• Performance of a contract with you
• Compliance with legal obligations
• Legitimate interests pursued by us or a third party

12. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by posting the updated policy on our website with a new effective date. We encourage you to review this policy regularly.

13. Contact Us

14. Consent

By using our website and services, you consent to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree with this policy, please do not use our website or services.

This Privacy Policy was last updated on January 1, 2025. Your continued use of our services after any changes indicates your acceptance of the updated policy.